For Toys Cars By Brian, I crafted a memorable brand identity that appeals to both children and adult car enthusiasts. Leading the visual branding, I designed a sleek logo that embodies the thrill of speed and adventure. In a promotional collaboration with Hot Wheels, I created striking vehicle wraps for real cars, enhancing the brand’s presence dynamically and playfully. I further extended brand engagement by designing a range of merchandise, including clothing and accessories, to captivate fans and collectors alike.